"In my opinion, thinking about losing is one of the best motivators there is. I mean, don’t just toss out the idea, but really think about it. Turn it over and over in your mind. How will it feel to walk off the court having lost? What glee will the other team’s fans be showing off in the stands? What taunting will we have to swallow? What embarrassment? How will it feel going to class tomorrow, walking around campus, passing friends and strangers, all of whom saw the game and the failure? How will it feel knowing you let your family down, and your friends, and your coach and teammates? And yourself? That kind of negative thinking can be incredibly energizing."
From "Think Like a Champion: A Guide to Championship Performance for Student-Athletes" By Dick Devenzio