"Be committed to excellence. You must be willing to work extremely hard and make whatever reasonable sacrifices are necessary to achieve the organizational goals that have been established for the team. At all times, the focus must be on doing things properly. In reality, the talent level of most NFL teams is relatively even. As such, one of the critical keys to success is execution. Players making plays is what wins football games. More often than not, the primary catalyst for the occurrence of such plays is an unwavering commitment to excellence."