"Attitude is not something that comes by instinct. It has to be practiced over and over or relearned over and over. The more our players study and practice this fundamental, the more they believe they can decide how they feel. They realize they have power over their attitude. Their coach doesn’t have that power. Neither does the referee or their professor. How they approach their attitude is their choice. We have to choose to have a good attitude. And we have to keep reminding ourselves, in the midst of newspaper publicity or things other people are saying, that we are going to be in charge of how we think. That’s a powerful principle in the life of a football player, a trash collector, a pastor, a dad, a stay-at-home mom, or someone who works in an office."